Analysis of the Increase in Charitable Giving Despite Tough Economy

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Despite 2008 seeing the largest annual drop ((5.6% decrease from 2007 in inflation-adjusted dollars)) since these statistics have been tracked, over $300 billion was donated to charitable organizations—three-quarters of which came from individual donors. (FOUDNATION CENTER CITATION) It is no wonder then that such a large amount of academic study has been invested in the subject. A myriad of studies have sought to investigate the motivations behind the phenomenon of charitable giving. Everything from an individual’s mood (Krebs, 1970; Piliavin & Charng, 1990; Simmons, 1991), gender (Burnett, 1981; Cermak, File, & Prince, 1994; Halfpenny, 1990; Jones & Posnett, 1991; Piliavin & Charng, 1990), perception of a charity’s efficiency (Harvey & McCrohan, 1988; Posnett, 1989), donor’s age (Burnett, 1981; Danko & Stanley, 1986; Dawson, 1988; Edmundson, 1986; Halfpenny, 1990; Smith & Beik, 1982), altruistic characteristics (Guy & Patton, 1989; Piliavin & Charng, 1990), income (Amos, 1982; Burnett, 1981; Danko & Stanley, 1986; Harvey, 1990; Jencks, 1987; Kitchen & Dalton, 1990; Morgan, Dye, & Hy...

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