Clothing industry analysis India’s clothing industry is one of the oldest industries in Indian economy dating from several years back. It is one of the largest employer and also labour intensive. The clothing industry is divided in two broad segments. First, the unorganised sector consists of sericulture, handicraft and handloom which are operated in small scale and through traditional tools and methods. Second, the organised sector consists of apparel, garments and spinning which modern machinery and technologies such as economics of scale. Indian clothing industry has the capacity to supply a wide variety of clothing products suitable to different market segments not only in India but also across the world. Clothing industry plays a major …show more content…
During economic recession period have an opposite effect. Sales of many industries become significantly lower. Consequently retailers may be stuck with large number of stock. And they may have to sell them at a less price. Clothing retailers and manufacturers also may need to sell lowered price clothing brands to compete with more common brands. When the disposable income of customer is low they shop for cheaper brands. Despite India’s fast economic growth, it is largely exhausted. There is a clear divide between rich and poor, it results middle class have higher aspiration and increasing exposure to western products. Sectorial distribution high number of professions in the emerging middle class and have more money to maintain middle class lifestyle and 57% of them visit luxury stores rather than ordinary neibourhood shops Technological Environment Import duty is a main issue faced by both individual and commercial entities in India. Import duty make it difficult for companies to bring products into India, and when rates are high the pricing strategy may be higher in order to make …show more content…
LEVIS 2. ADIDAS 3. NIKE 4. H&M 5. ZARA Levi’s company LEVIS is a privately owned clothing company known worldwide for its denim jeans. it was founded in 1853. FUTURE PLANS OF LEVIS 1. Planning to increase online retail sales. 2. Arising market in India and china. 3. Increase acceptability of western wear across the world. MARKETIG STRATEGY OF LEVIS • Advertisement are very innovative and eye-catching • It target fashion magazines and newspaper. • Provides up to date information through electronics media. Adidas It was founded in 1948 by Adolf Dassler. Adidas is a marketer of sports apparel and athletic shoes. it is Groups core brand and a leader in sporting goods brand. It is a brand identified and respected by consumers for its inspirational, innovative and authentic values. FUTURE PLANS OF Adidas 1. Outsource its product and focus on marketing 2. Associate their brand with major sporting brand. MARKETIG STRATEGY OF adidas • Collaborate with online retailers to sell adidas products • To get recognition and be known. Nike Founded by Blue Ribbon Sports in 1964. Nike was initially distributor of Japanese shoes of brand TIGER. FUTURE PLANS OF NIKE 1. Growing importance of sports to fight
They are hard working and do not prioritize holiday. The social norms restraints their actions and celebrating own success is frowned upon. This emphasizes that the Indian do not indulge in Kellogg’s breakfast cereals just because it taste good. Further, the products were perceived as premium products, indicating indulgence with consumption. The product has to serve a purpose for the Indians to buy it, more than filling their stomach. The nutritional facts are important in this matter, which is the reason Kellogg’s did change their advertisements to more informative rather than
TJD International Holding Company (TJD) will perform an industry analysis on the apparel manufacturing industry. China is the largest exporter of this $480 billion market and the EU, Japan, and the U.S. are top importers of apparel. These three import nations account for 90% of all imported apparel. Demand is driven by consumer preference and a combination of costs of manufactures in the U.S. and overseas. “The profitability of individual companies depends on efficient operations and the ability to secure contracts with clothing marketers. Small companies can compete effectively with large ones by specializing in a particular type of apparel manufacture.” 1 U.S. imports account for ninety percent of the U.S. market. The largest suppliers to the U.S. are Bangladesh, China, Indonesia, Mexico, and Vietnam.
The life cycle of clothing has really surprised me, in more ways than I thought it would. The vast involvement of so many people, to produce one product that passes through dozens if not hundreds of hands. From the cotton, to the fabric, to factory workers in Bangladesh. Growing up I only ever heard really awful things about factories in other countries and although the situation is far from ideal, stories like Minu’s or Mukhta’s make it seem like things are progressing it the right direction. Bangladesh might have the worlds lowest wages, but I think they also have 4 million of the hardest working people. People who will continue to push their economy forward in the future. As consumers we are a huge part of that driving force.
Fast fashion is a complex and multifaceted problem that has effects reaching to every corner of the globe. ‘Fast fashion,’ similar to fast food, is cheap, easily accessible, mass produced globally standardized product. It is characterized by sweatshop labor, supply chains, and large profits for the sellers. From the countries that grow the raw material for clothing, to those that produce textiles, to those that contain sweatshops, to those that are full of consumers ready to buy the next item on the shelves, this is a growing global issue that needs to be stopped in its tracks.
To conclude, the capability to create customized clothing is becoming undemanding as technology evolves. Ready made apparel was only available in predetermined sizes before the American Civil War, this exemplifies how the sizes were arbitrary and were not the same on a broad scale. The statement “The wealthy’s clothes were made by tailors” is a prime example of how tailored outfits are costly. Today, designers have computer-aided design to their disposal; this improved the creation of clothing in many ways, making it effortless to design the clothing and to also produce them. With the creation of new technology making clothes, fabrics will become easier.
There are many businesses that are said to have started out of the back of a car purely for exaggeration reasons. In the case of Under Armour, that is a clear fact. The founder of the company, Kevin Plank, started his unofficial business in 1996 when he was just 23 years young. Planker formally played football at the University of Maryland and that is where his business idea sprang from. During practices, Planker would have to continually change his sweat soaked t-shirts during a single practice.
The strengths of the book come from its’ accessibility. The book is easy to follow and provides readers with a great deal of information about the production of mass-manufactured clothing. As well as brings awareness to its’ many issues which we inadvertently take part in when we purchase such products. The book is well written and thoroughly researched but does have its’ share of weaknesses.
The objective of this project is to obtain enough information to suggest that Indian textiles can be sold profitably in Canada. A complete analysis on both India and Canada will be established in the following pages. This information will determine whether selling authentic Indian textiles in Canada through retail stores is feasible. Our secondary objective is to learn more about the Indian and Canadian cultures, political and economic characteristics, legislative systems and infrastructure.
Introduction India is the world’s second most populated country with over 1.2 billion people. Since its independence from British rule in 1947, the country has been more or less a stable democracy. Until 1991, Indian governments imposed economic austerity and its markets were comparatively closed to the world. Economic reforms in 1991 brought about a change which made India an attractive and huge market for multinational corporations from all over the world (Joshi 8). Retail industry within a globalized world is one of the most thriving and profitable sectors.
The Indian market as a whole and as such even the fashion industry outstretched its arms to the global market circa 1991 which marked the beginning of a new era, we commonly refer to as “globalization”. This entailed a retail boom which led to a veritable increase in the retail space for retailers both at the local and the international level. The invent of globalization and liberalization in India brought with it an upsurge in the Indian market that considerably altered its shape and structure. With a GDP growth of 6.8 percent per annum during the 90’s alongside a foreign exchange of $35 billion and a live stock market which would attract substantial foreign exchange made India an alluring market which has maintained its momentum and growth. India’s second largest market is the apparel industry with $3.5 billion (Data monitor). In the past and till the present time, organizations in order to obtain overseas funding used to sell their single branded products to common public. In the retail outlet, investment of 51% was allowed in individual branded products. An increase in the number of local designers who have benefited from international identification recently is one of the major reasons for this expansion. Other factors like the introduction of related courses for business education indulged in developing designers and creating an association with the industry are responsible for such growth in the Indian fashion industry as well. According to the estimations made between mid 2008 to 2012, the fashion industry of India was expected to increase by 178% by the year of 2012 and meet $189 multi millions as per US (United States) currency. This growth in the industry is hinged on a substantial increase in huge fashion incident...
India's ice cream industry offers a potentially lucrative market for US agricultural and food exporters. Trade liberalization in the country is driving the growth and diversification of the sector, with consumers given a wide range of ice cream flavors such as vanilla, strawberry, butterscotch and chocolate. High tariff rates and inefficient distribution systems continue to hamper the import market, but an increasingly affluent younger generation of consumers will likely boost the ice cream sales.
1. Disposable Income: There is increase in disposable income, observed in both rural and urban consumers, which is giving opportunity to many rural consumers to shift from traditional unorganized unbranded products to branded FMCG products and urban fraternity to splurge on value added and lifestyle products. The increasing salaries, along with rising trend of perks in the corporate sector at regular intervals, have increased people’s spending power. As per some research, there is a high correlation between Disposable per capita and HPC per capita.
INTRODUCTION: As a retail major at Florida State, I have been able to learn a lot about my love for fashion. One thing that is true about me is that I love to understand the origins behind different subjects, whether that is my family or, in this case, piece of clothing. Perfectly tying those two worlds together, I am going to be talking about the origins of denim jeans. First I will go over the history, then I will go over how jeans became popular, and lastly I will talk
This research paper refers the study with the diversified population of Chennai, tamil nadu. The researcher of this paper believes that a mass of population includes more of low or middle income groups in Chennai. Tamil nadu consists of a mix of all types of income groups. The study uses an intensive literature review to figure out the factors for
From 2005 the textile segment has been made up of 2 companies, transforming raw materials into fabrics, from spinning to finishing and ennobling. Handicraft product quality and technological research development characterize this business segment which works with internationally recognized names of the apparel and fashion industry.