Introduction There are many low calorie microwavable food options available in the market today. With the rise in income people can afford an easier lifestyle therefore there has been a change in the cooking style of people. People now use microwaves in place of traditional cooking methods. With the rise in microwaves, the rise in the number of food items also occurred. With so many varieties and products available one can easily target upon a healthy choice of microwavable food. A low calorie food or a healthy option of food is one which comprises of a good source of protein along with having least 3 grams of fiber (for satiety), in addition to not more than 600 milligrams of sodium. (Zelman, (n.d.)) Some of the options are manufactured by Lean Cuisine and Healthy Choice. Both of them are the competitors in the market of frozen foods. Lean Cuisine was started in 1981 and has since then grown its market in US, Canada and Australia. The company is owned by Nestle and offers variety of frozen foods and is a leading choice for low calorie food. Healthy Choice, the product manufactured by ConAgra is another leading low calorie frozen food supplier. They are the biggest opponents to Lean Cuisine. The market segment is decided by three criteria’s which are Behavioral, Psychographic and Profile variables. Behavioral variables are those that are sought from the product, and buying patterns like frequency and volume of purchase may be considered the fundamental basis. Psychographic variables are used when purchasing behavior correlates with the personality or lifestyle of consumers. Consumers who hold varied personalities and lifestyle trends also become prejudiced towards certain products. Their ch... ... middle of paper ... ...formance of the organization. There can be numerous ratios that can be taken out using the available financial data. It is very important for financial data to be correct for correct computation and analysis of data. The choice of ratio depends on the kind of organization and the kind of information we have. References Ames, M (1983, February). Small Business Management. West Publishing Co. Baron, D. P. (2000). Business and its environment 3rd Edition. NJ: Prentice Hall. CNB (2004). Short-run food price prediction methods. Retrieved from http://www.cnb.cz Myers, J. H. (1962). Reporting of Leases in Financial Statements. Walter Nicholson, C. S. (2012). Microeconomic Theory: Basic Principles and Extensions. (11th ed.). USA: Cengage Learning. Zelman, K. M. (n.d.). How to choose healthy frozen dinners. Retrieved from http://www.webmd.com
According to Berg (1972) calculate losses due to the inefficiencies, demand that are statistically estimated and used in a discussion of market efficiency (p.33). The demand for low-calorie food can change if there is a change in consumer income, the pricing of competitor product and the price of goods such as complimentary microwave oven. This shift can happen because of consumer taste and preference.
The main weakness for the company is the product that it sells is becoming obsolete; the idea of healthy eating is no longer a new concept. Even the FDA had mandated that nutrition labeling is placed on all foods as well as labeling for food consumed at chain restaurants and similar retail food establishments, to provide the consumer
iv). Significant factors that could cause changes in demand and supply for the low-calorie, microwavable frozen food. Determining the primary manner in which both the long-term and the short-term changes in market conditions could affect the demand for, and the supply, of the
Case, K. E., Fair, R. C., & Oster, S. M. (2012). Principles of Macroeconomics (10th ed.).
McDonalds promotes the construct of “healthiness” as a justification as to why a consumer should purchase their food. This article introduces an interesting viewpoint that despite these claims of “healthiness” or even the inclusion of low calorie options does not ensure that the consumer will not overconsume their food. I will use this source to expand the findings in "Nutritional Quality at Eight U.S. Fast-Food Chains 14-Year Trends” which argues that despite the addition of “healthy” options at fast food restaurants, the overall nutritional quality of the menu remained poor. An analysis of these two sources will be used to help answer my research questions: what consists of healthy food in the McDonalds “Questions” campaign and what are the implications of this definition of healthy food? I will use these sources to support the significance of my claim. Specifically, I will use Downs as evidence for my claim that despite marketing campaigns aimed at redefining McDonald’s as a healthy option, the definition of healthy food that these commercials promote is too limited and ultimately attempts to conform to new definitions of healthy food without actually changing their
In the United States there is a very high amount of people who are overweight and that number continues to grow. Many people prefer a fast, cheap, and unhealthy meal rather than the alternative of a home cooked meal because it takes time that they do not have and extra m...
Microeconomics deals with the study of small individual units that make up an economy. The scope of microeconomics includes – 1.The theory of product, 2.The theory of factor pricing and 3.The theory of Economic welfare.
A consumer’s buying behavior is influenced by four major factors; cultural, social, personal, and psychological factors. These factors cause consumers such as myself to develop product and brand preferences. Although many of these factors cannot be directly controlled by advertisements and marketers, understanding of the impact they have on me and my purchasing behavior helps a me recognize my brand loyalty.
Today’s society is trending more towards health-conscious eating habits and there is an increase in demand for organic and healthier food. This trend is creating new windows of opportunity for restaurants, specifically for fast-food restaurants. With the growing trend of health consciousness among customers, many major fast-food chains are offering more healthy options on their menus. McDonald’s attempts to offer more hygienic ingredients such as fresh fruits and vegetables, and cage-free eggs. Similarly, Wendy’s started to offer a new, healthier menus to cater the consumer demands for healthier offerings. For Chipotle, the company offers fresh, organic, and naturally raised foods with high quality ingredients. Its naturally-raised pork and antibiotic-free chicken has created a market loyalty where many customers prefer Chipotle as their place to dine. In order to give customers a high-quality experience, Chipotle aims to not only use all naturally raised meat, but also increase consumer awareness with regards to the importance and benefits consuming of naturally-raised produce through market penetration.
Amacher, R., & Pate, J. (2013). Microeconomics principles and policies. San Diego, CA: Bridgepoint Education, Inc.
Customer behavior can be defined as the process used by organizations, individuals and groups, to select, buy or use particular products or services to satisfy their needs and the impact it has on the society (Wikipedia, consumer behavior). Every product in the market is given a different value by an individual user based on the need it satisfies and also the level of the want. For example a person may put choosing a car as just for a means of transport from point A to point B but for another individual a car is not only used as a mode of transport but also as a means of his lifestyle. Many marketers use these difference of needs in consumers to create different marketing campaigns to attract consumers that use their products.
They need extraordinary flavors that can make anybody come back for seconds and also cut the production expense in half. To do so, they must use the cheapest ingredients such as corn, sugar, and salt. These ingredients add flavor to the food , but they contain calories that leads to health problems such as high blood pressure and diabetes. The companies don’t care about nutrition, because the consumers prefer taste over the bland low-calorie version of the foods. In the article Extraordinary Science , Stephen Sanger, CEO of Yoplait Yogurt company said ,“Don’t talk to me about Nutrition...” he continues, "Talk to me about taste, and if this stuff tastes better, don 't run around trying to sell stuff that doesn 't taste good."(Moss 4)
McEachern, W. A. (2012). Macroeconomics: A contemporary introduction (10th ed.). Mason, OH: South-Western Cengage Learning.
Competition Among Fast Food Chains MARKETING INFORMATION NEEDED FOR THE FAST FOOD INDUSTRY. To begin with, for the fast food industry around the world, the leading fast food chains marketing information is wrapped around convenience location, changing preferences, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From a marketing perspective, location for the fast food service to the potential customers is most important, according to Maritz Marketing Research. A recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer a convenient location for their fast food.
While researchers can determine consumer behavior quite easily, it is almost impossible to get accurate and reliable data on why people buy what they do. How in the world can we figure out why consumers make the decisions in purchases they make, when we can only predict motives? Well, everything tends to be linked to a psychological trait that can help define the behavior of consumers.