• The Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They had been working for Amazon.com previously. The business was formally incorporated as a company in October 2008 as Flipkart Online Services Pvt. Ltd. During its initial years, Flipkart focused only on books, and soon as it expanded, it started offering other products like electronic goods, Air Conditioners, Air coolers, stationery supplies and life style products and e-books. The first product sold by them was the book, Leaving Microsoft to Change the World, bought by VVK.Chandra from Andhra Pradesh. Flipkart now employs more than 4,500 people.Flipkart's offering of products on Cash on Delivery is considered to be one of the main reasons behind its success. Flipkart also allows other payment methods- Credit or Debit card transactions, net banking, e-gift voucher and Card Swipe on Delivery. The company has employee base of over 4500 and Global Alexa ranking of 142 (10 in India) which is Best Ranking in Ecommerce product line category industry and regarded as the Amazon of India since 2007 Till 2013 Flipkart raised 541 million us dollar from market Naspers, Accel partner, Morgan Stanley and Tiger global is majority contributor . The online megastore integrated campaign consist of four sub campaign use same theme to convey the messages but different target audience and different group of peoples. All the campaign conceptualized by the same team that is Happy creative agency founded in 2007 by Kartik Iyer to the objective of provide the communication and design service to the client also to do great work have fun and be happy with belief of an idea can change everything. First campaign was “No kidding n...
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...e companies because they almost touch all possible medium to communicate their message, even they also tried experimental marketing tool as well. Almost everything was perfect from artist to ad agency, conceptualization to communication tools. According to us it is very much require in communicating the message and Flipkart ad is the perfect example of creative representation. Because creative executions increase the recall value and long term brand awareness, maybe due to content used in communication. According to us they must have to emphasize on radio and paper advertisement and should also increase the TV ad frequency .telemarketing and door2door promotion is the other way out but may be expensive but they want to tap bigger market size they have invest more on all medium because in today’s world customer acquisition is the key of every business success.
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
It is a well-known fact that marketing is a way to get the business off the ground. Without marketing, then no one will know about the goods and services a brand is selling. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” (Chernov).
Advertising executive’s main job function is to strategically design products marketing strategies to entice and make products and services as desirable as possible to customers. To do this, many implement rhetorical strategies while constructing the ad campaigns to ensure people will be persuaded to buy in. Employing rhetoric as a marketing technique has proven to be beneficial. An example of the value of these methods is represented by the success of Adidas popular campaign featuring Nicki Minaj and mult...
Advertising is now as a communication strategy in order to construct consumer’s actions and beliefs about their desire of the products. Most companies will hire advertisement department to promote their products through a creative advertising. However, advertisement not only promotes products for companies but also could influence their sale since the competitive marketing all over the world. All of the companies use advertising to promote their products, therefore, the job of advertisement companies in order to use advertising as a communication strategy and transfer its valuable message to consumers. Since the advertising marketing has become extensive and competitive, for most advertisement companies, the only way to attract audience’s attention is to be more
Another success mantra is continuously innovate products. Initially Flipkart had only started selling with books and since then it has just been adding huge range of titles to its product range.
For most companies, advertising can be a costly affair. On the one hand, customers are getting more information about new products, goods and services. While, on the other hand, it has to be effective, noticeable and remembered long enough to make potential customers into actual ones.
Traditional advertising is finding it difficult to reach their desired consumers or prospective buyers. People general channel hop, take on phone, busy with their PlayStation during commercial breaks. They hardly see any advertisements. Therefore marketers have to come up with innovative ideas of brand promotion to the
According to Ahmed & Talaat (2009), advertising is a way to introduce new products or new idea to mass audiences. Successful Internet advertisement is a powerful tool to communicate with young generations and can guide their attitudes. Advertisement can create trend and influence general thinking of the public. They suggested that advertisement is an influential way in communicating to public about corporate branding and product positioning as it can change people perception and attitude towards the brand and the company.
In the modern era, there are many things can be considered as a creative professional, including article writing, radio broadcast, deletion, filming music and arts…etc. In other words, each of the writers or artists uses different ways to express their points of view by using their creative professions. Among those different kinds of creative professionals, adbuster is one of the examples that they see themselves as a global network alliance including writers, artists, activists, students, educators, entrepreneurs and even pranksters who want to promote the new social activist movement of the information era through their exploration on the spiritual and culture lessons. The artists of adbuster usually take the existing advertising, to add their thoughts and believes to emphasize fairness standpoint, social criticize and satirize, complaint and protest, political stance and environment-friendly upon different perspectives. There are many different kinds of advertising existed, each of them is basically used to propagate the products in order to promote the consumption. Thus, the situation makes people be induced and became crazy for buying things, which gradually brings lots of finance and business problems that are not easily resolved.
According to the Handbook of Media Management and Economics, marketing is “the art and science of satisfying consumer needs.” Marketing campaigns are strategic plans that will allow a company to push their consumer into buying their product. A good campaign will identify the consumer, their consumer’s needs and desires, and what the consumer needs to experience to convince them the product will fulfill that need or desire. T...
Flipkart.com needs no introduction, right? Flipkart offers a lion share of ecommerce facility in every corner of India. The company which was started 9 years ago has delivered the major development and efficiency in Indian ecommerce domain. Flipkart houses a large variety of Fashion Wear, Electronics and Home Appliances, Home & Furnishing and also deals with vehicles. Needless to say Flipkart offers books and stationeries which is the sole purpose how some smart mind introduces eShopping to India in 2007. It is the one of the most visited eCommerce platform in India and the #1 ranking startups as well. For buyer comfort, the website also offers discount and flipkart coupons too.
...till early days for Flipkart. In order to scale up to the levels of Amazon and EBay a lot needs to be done. One can say so far so good but there's still a mountain to climb for the giant in the making. “Nothing is predestined. The obstacles of your past can become the gateways that lead to new beginnings.” ― Ralph H. Blum
Creativity should be the framework and backbone to every effective and successful ad campaign. However, true creativity is the ability use creativity to generate value to not only appeal to audience but also the brand. (Terranova 2014) Creative advertising draws consumer’s attention and motivates them to purchase the products.
Here, visual merchandising will be a beneficial tool in defining the exclusive identity of the brand and thereby increasing the sales and their market value. It is the appropriate time that the Indian retail industry understands and adopts the beneficial traits visual merchandising rather than the traditional practices of display of products and communication via sales personnel. The customers are trends aware and the stores on the other hand have managed to up the glamour quotient. Only a link of brand communication between the brand products and shoppers remains missing. (Pundir, 2007)
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...