Analysis of Asian Paints Limited

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Asian Paints Limited is an Indian chemicals company which manufactures a wide range of paints for decorative and industrial use. Its vision is “to become one of the top five decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the industrial coatings business through alliances with established global partners.”2
Asian Paints is Asia’s third largest paint company, with a turnover of Rs 109.70 billion. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. Company uses raw materials like Pigments, Extenders & Minerals, Additives, Monomers, Solvents, Oils, Orthoxylene and Resins to manufacture decorative paints, industrial coatings and ancillaries. In addition to its Asian paints brand, its brand portfolio includes Ace & Apex, Apcolite, Apex, Apex Ultima, Asian Paints, Colour Next, Premium Gloss Enamel, Royale, Royale Play, Touchwood, Tractor Emulsion, Utsav. Being a leader in the paint industry, it has pushed new concepts in India like Colour Worlds, Home Solutions, Colour Next, and Kids’ World. Company has been leader in the Decorative paints segment for over decades and now aims at being leader in Home Improvement along with Décor by striking a balance between profitability, social responsibility and improved customer experience.

Asian Paints has fostered a customer-centric approach to business. A simple but unbeatable concept of "going where the customer is" drives all their retail strategies.2 It has taken initiatives to improve customer centricity, increase the number of dealer tinting systems, introduction of ne...

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... of fiscal 2013 include capacity expansion by setting up new manufacturing facility at Khandala, Maharashtra. Also, its second joint venture with PPG became operational this year. Its net revenue increased by 12.7% despite GDP growth slowing down to its lowest in a decade. It can be seen there isn’t much effect on company’s growth despite economy slowing down.
The company started in 1942 by four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Today it is double the size of any other paint company in India. 2 It is listed on several Indian indices including NSE and BSE. Its market capitalization was approximately 47,139 cr at the end of fiscal 2013.

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