Analysing an Advert

Analysing an Advert

The first thing my eye is drawn to in the Fujifilm advertisement is

the girl. The fact that she is staring out at you with her blue eyes,

red lipstick and bright coloured clothes draw my eye to her. Her stare

portrays her as being confident and direct. Her facial expression

implies that she is pleased and knowing as if we are with her on the

joke and it shows that she is in control.

She is a pretty girl that seems sophisticated and smart from the way

she glows with radiance. She looks as though she cares for herself in

a way every woman should.

She is wearing a bright orange top with a printed picture of a cartoon

girl. The girl on the top is shown as sporty and the large number next

to her is also very athletic which is what a stereotypical man would

wear. The cartoon character also has a cheeky grin on her face which

is like the smug look on the girl in the advertisements face. She is

also wearing a pair of blue sporty trousers. They are rolled to just

below her knees which implies a comfortable feel. She is sitting on a

luxurious fluffy sofa in a confident pose with her finger in a

lavishing gold box of chocolates. She also seems rather flirtatious

with us which is inviting to the audience.

The second thing that my eye is drawn to is the naked man in the

Pinafore and the Marigolds in the background. He is not looking at us

to get our attention but at the girl to try and get hers, although she

is dismissive of him which then makes us ignore him too. He also seems

smart and sophisticated like the girl, although the beard makes him

look rough. His mouth is open implying that he is talking and can make

...

... middle of paper ...

...n is one of a modern, easy-to-use and

spontaneous product that is accessible to younger generations.

I feel that this is a mediocre advertisement, in which the advertisers

took the easy, obvious option of the stereotypical prototype that they

think young woman want to see, but in reality this advert has little

effect on the audience and would be easily passed by skimming through

a magazine.

From analysing this advertisement and working on advertising I have

learnt that advertisements are much more than just pages to fill up a

magazine. I now look at adverts in detail than just skimming through

and not paying much attention to it and it teaches me that some

adverts have no meaning and others are full of significance. In short,

this task has made me do exactly what the advertisers intended -

notice their adverts.