An Evaluation of Be Clear on Cancer

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The aim of this essay is to evaluate the implications of the recent government health initiative ‘Be Clear on Cancer’. Here, a brief history of why the initiative was introduced in relation to public health and the political agenda will be discussed. However, it is first essential to understand how the modern healthcare has been shaped by historic and recent developments. Furthermore, understanding the influence on healthcare practice of healthcare theories and various models will be investigated in this essay. Again, it is vital to critically relate the healthcare practice to the healthcare theories in accordance with the literature review. Cancer is the main cause of death in the world, estimating 8.2 million fatalities in 2012 alone according to the World Health Organisation (Fact Sheet 2014). Furthermore, the same source says that lung, liver, stomach, colorectal, breast, and oesophageal are the main types of cancer. In Great Britain , the Cancer Research UK (2010) survey reported that life threatening conditions such as Alzheimer’s or non-medical conditions like debt or the loss of jobs are not as feared as cancer in 1/5 of the population. Europe has the best outcomes compared to the UK despite the fact that mortality and survival rates have improved in the last few decades (DH 2011). WHO (2014) underlined the importance of early cancer detection which includes public awareness of early diagnosis and screening which can play a significant role in successful treatment. ‘Be Clear on Cancer’ was the healthcare initiative created by the Department of Health and M&C Saatchi in 2010 to promote awareness and early diagnosis of cancer and was launched in 2011. It was the government’s response to WHO’s 2008-2013 Action Plan, which... ... middle of paper ... ...earch & Policy Vol 17 No 2, 2012: 110–118 Walter, F. M., Webster, A., Scott, S. E., &Emery, J. (2011), The Andersen model of total patient delay: A systematic review of its application in cancer diagnosis. Journal of Health Services Research& Policy. E-pub ahead of print; doi:10.1258/jhsrp.2011.010113 Wallston, K. A., Stein, M. J., & Smith, C. A. (1994). Form C of the MHLC Scales: A condition-specific measure of locus of control. Journal of Personality Assessment, 63(3), 534–553. WHO, 2008-2013 Action Plan, Available at http://whqlibdoc.who.int/publications/2009/9789241597418_eng.pdf?ua=1 assessed online on 27/03/2014 WHO, Cancer> Early detection of cancer, Available at http://www.who.int/cancer/detection/en/ assessed online on 25/03/2014 WHO, Fact sheet, February 2014, Available at http://www.who.int/mediacentre/factsheets/fs297/en/ assessed on 25/03/2014

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