American Airlines and Delta Airlines

1653 Words4 Pages

Over the years there have been many airlines that have come and gone. Some only lasted a short time, while others have seen many generations. There are a plethora of factors that decide whether or not an airline will survive, and an effective marketing mix along with a realistic PESTE analysis is near the top of the list. When it comes to airlines that have stood the test of time, American Airlines and Delta immediately come to mind. These airlines saw the birth of the commercial aviation and the regulations that came with it. They also saw the Deregulation of 1978 as well as surviving the commercial aviation grounding because of the terrorist attacks on September 11, 2001. Both airlines survived the Great Depression as well as weathering the storm of the Great Recession. The branding of American Airlines and Delta Airlines have been immediately recognizable through their effective advertising campaigns. Conducting a marketing mix and PESTE analysis will give further incite on how these airlines have been able to last through the birth of commercial aviation into the upcoming Next Generation Air Transportation System (NextGen) era of aviation.
American Airlines has a vast history that shows its innovation and longevity as a Part 121 air carrier. American Airlines was established in 1930 as American Airways and primarily served as a mail carrier. In 1934 the airline was renamed American Airlines, and in 1936, they started operations on passenger flight ("History of amr," 2011). They continued with passenger flight through the 40s 50s and 60s. The 1970s ushered in the jet age, which made increasing flight services easier and more efficient("History of amr," 2011) . After deregulation in 1978 American Airlines moved t...

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...). Retrieved from http://news.delta.com/index.php?s=18&cat=39
Foust, D. (2009, May 14). How delta climbed out of bankruptcy. Retrieved from http://www.businessweek.com/magazine/content/09_21/b4132036798289.htm
Greenberg, P. (Performer) (2006). Inside american airlines [DVD].
History of amr corporation and american airlines. (2011). Retrieved from http://www.aa.com/i18n/amrcorp/corporateInformation/facts/history.jsp
McGrath, M. (2013, Nov 27). American airlines us airways merger officially cleared for takeoff. Retrieved from http://www.forbes.com/sites/maggiemcgrath/2013/11/15/the-new-american-airlines-lands-a-new-ticker-symbol/
United steelworkers USW; USW lauds delta's purchase of philadelphia-area refinery. (2012). Transportation Business Journal, , 116. Retrieved from http://search.proquest.com.ezproxy.libproxy.db.erau.edu/docview/1011997555?accountid=27203

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