Essay on Advertising Will Destroy the World

No Works Cited
Length: 1068 words (3.1 double-spaced pages)
Rating: Purple      
Open Document
Need writing help? Check your paper »

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Sut Jhally, a professor at the university of Massachusetts of whom won the distinguished teacher award, wrote in his essay “ Advertising at the Edge of the Apocalypse” that: 20th century advertising - the most powerful propaganda in human history - will destroy the world as we know it. The survival of the human race will depend upon our ability to minimize the harmful effects of Advertising. These effects will have lasting impacts on our culture, joy, and future.

According to Karl Marx, Capitalism depends on the sale of commodities. If enough commodities are not sold companies can not grow or survive. This means that they must find a way to sell their products or they will perish. This problem gave way to advertising - a way for companies to present their product in a way that makes potential consumers desire them. The Propaganda campaign grew extremely fast, as a staggering 175 billion dollars a year is spent on advertising. Advertisements of which could exist for anything, from pencils, laptops, plates, food and sports. Advertisements can be found anywhere - beneath your feet, on a building, on TV, on the internet, in a magazine and more.

A company will want to know the power and effectiveness of their ads and about the society it is marketing to. This is why companies need to know about the cultural role of advertising, not the marketing role. The cultural role tells an organization not only about the values of the culture, but also the notions of good and evil, and mortality and immortality. This information is important as it helps them to formulate their advertisements in a way that deeply affects the emotions of their consumers.

Advertisers are very good at effecting consumers emotions. They send the message that ...

... middle of paper ...

...hings, then advertising becomes one of the major obstacles to our survival as a species.” CITE SOURCE Climbing our way out of this situation will not be easy, it will require an enormous amount of work. It will require a society to act for the welfare of the future, not just immediate needs.

I should not be too optimistic about the possibility of cultural change. Collective values that recognize individual rights and creativity are essential in the struggle for social change; they will be needed as we try to balance and integrate different views of the world. In order for this to take place advertisers need to try to convince the population that a society that does not dismiss individualism but promotes creativity is desirable. After all, there is too much at stake for us to ignore the global crisis and leave our future generations a world not fit for habitation.

Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

This essay is 100% guaranteed.

Title Length Color Rating  
Advertising at the Edge of the Apocalypse, by Sut Jhally Essay - Sut Jhally, a professor at the university of Massachusetts of whom won the distinguished teacher award, wrote in his essay “ Advertising at the Edge of the Apocalypse” that : 20th century advertising - the most powerful propaganda in human history - will destroy the world as we know it. The survival of the human race will depend upon our ability to minimize the harmful effects of Advertising. These effects will have lasting impacts on our culture, joy, and future. According to Karl Marx Capitalism depends on the sale of commodities....   [tags: sut jhally, apocalypse]
:: 1 Works Cited
1091 words
(3.1 pages)
Strong Essays [preview]
Negative Propaganda In World War II Essay - Words and images were silent weapons used by all governments involved during World War II. Wars are generally fought between soldiers, but the different ideologies often meet on the battlefield as well. The support of the people is crucial during these times since it general knowledge that strength relies on numbers. Propaganda targets people’s emotions and feelings and changes people’s perception about a particular idea, people or situation. Propaganda goes hand in hand with the art of persuasion and convincing; these tools can control and manipulate the collective minds of massive amount of its audience....   [tags: World War II]
:: 5 Works Cited
1674 words
(4.8 pages)
Powerful Essays [preview]
Essay on Advertising Cigarettes and Chewing Tobacco - Advertising Cigarettes and Chewing Tobacco Tobacco, tumor causing teeth staining smelly puking habit. Advertising has become a way of life. The average American is exposed to 3,000 advertisements a day. These advertisements come from the television, radio, news-papers, billboard signs, and countless other ways. The advertisers use different ways of attracting a consumer to buy their product. One of the strategies that the author will use is called appeals, which uses ethos (ethics), pathos (feelings), and logos (logic)....   [tags: Argumentative Persuasive Media Ads Essays] 820 words
(2.3 pages)
Good Essays [preview]
Children and the Media/Advertising Essay - It has been noted that the media and advertising industries have targeted the children in the process of selling products and services. Children are in the age range that is most influenced and are most desired for companies to sell products to. Minors are young and are therefore potential long-term consumers. Some of these advertising industries include companies selling credit cards, tobacco, alcohol, clothing and fast food. According to marketing expert James U. McNeal, PhD, author of "The Kids Market: Myths and Realities" (Paramount Market Publishing, 1999), children under 12 already spend a $28 billion a year....   [tags: essays research papers] 814 words
(2.3 pages)
Better Essays [preview]
Essay about Fighting for WWF - This is not about the world of wrestling but about the World Wildlife Fund. In a recent add WWF has taken an interesting take on a pareidolia image to entice us to stop and feel. This is when you find an optical illusion in nature. Like a face in a cloud or Jesus in your grilled cheese. WWF is known for its emotion, facts, and creativity when it comes to advertisement. This charity organization pulls in donations from around the world to help with global conservation. They are the activists for our earth and the organisms that inhabit it....   [tags: World Wildlife Fund, Donations, Advertising]
:: 1 Works Cited
921 words
(2.6 pages)
Better Essays [preview]
Blitz Spirit During World War II in Britain Essay - In 1940 the government needed to find a way to support both the British at home and the British at war. They did not need widespread panic in Britain to add to their problems and knew that if one city thought the other cities were doing well, then they would certainly believe they should follow suit. So they decided the best way was to hide the worst news from them. At least this way they would only know of the great accomplishments and fights fought by their men at arms, and would keep hope up of them coming home....   [tags: morale, blitz spirit, world war ii, ] 567 words
(1.6 pages)
Good Essays [preview]
Propaganda in World War I Essay - ‘’Propaganda does not deceive people; it merely helps them to deceive themselves.’’ (Eric Hoffer). Propaganda is a broad approach to persuasion for something or against something. Every day you are exposed to some piece of propaganda, it could be an advertisement, or something you heard on the news, or maybe something you saw on Facebook. Another way countries around the world use propaganda is in wartime. The usage of propaganda for wartime isn’t necessary because it leads to prejudice, distrust, and hostility....   [tags: hitler, hate, discrimination, war time] 1132 words
(3.2 pages)
Strong Essays [preview]
The Use of Advertising to Confront the Problem of Illiteracy Essay - Illiteracy is a serious widespread problem facing each community nowadays. Moreover, there won’t be an easy solution for this continuing problem without concerted international efforts to find a viable solution which refers to the problem’s seriousness. Statistics show that 1 in every 4 people in the world is illiterate, 2/3 are women. Although 97% of illiterate people are concentrated in three key areas: South and West Asia, Sub-Saharan Africa, and the Arab State, developed nations are also facing a growing illiteracy problem....   [tags: logos, emotion, ethics] 977 words
(2.8 pages)
Better Essays [preview]
Propaganda and Its Effect on America Essay - Propaganda and Its Effect on America Thesis: Propaganda was a tool that leaders used to get people involved in wars of the past. Propaganda, a term that only reminds people of corruption and manipulation. Others, it reminds of advertising and raising American spirit. Well, they are both right. [“Propaganda” Pg. 1, sec.1]       Propaganda is a specific type of message presentation aimed at serving an agenda. At its root, propaganda is to propagate (spread around) a certain position or point of view, rather than just reporting the facts....   [tags: Advertising Advertisements Media Essays] 1684 words
(4.8 pages)
Strong Essays [preview]
Essay World War II and Propaganda - World War II and Propaganda The year was 1939; the Nazi party, led by Adolf Hitler, was in power and Europe was in a state of distress and soon the whole world would be involved in a war that would devastate mankind for generations to come. World War II involved many great nations of the world, such as the Axis Powers: Germany, Italy, and Japan; and the Allied Powers: France, Britain, and Russia. On December 7, 1941, America would join the Allies after Japan attacked Hawaii’s coast at Pearl Harbor, Oahu....   [tags: American History WW2 WWII]
:: 15 Works Cited
2403 words
(6.9 pages)
Powerful Essays [preview]