Advertisement: Typical Male Mindsets of Society

The world around us is full of advertisements for anything and everything under the sun. Alcohol advertisements are quite possibly the most noted. Everyone sees, watches them and reads them, the old-enough-to-drink crowd and the too-young-to-drink crowd. Advertisements are everywhere; they are inescapable and unavoidable. Each one aimed at a specific target, and the bulls eye is the sold product. This particular advertisement for Smirnoff Vodka is interesting in numerous ways. The first noticeable way is a bit of whipped cream on a woman’s slender finger with her finger dangerously close to her mouth. Her lips are all dolled up with lipstick and her lips are parted in a seductive manner.

The ad itself is for Smirnoff Flavored Vodka: Whipped Cream, playing on the idea that alcohol and sex are synonymous. Advertisers and marketers are clever and sneaky. They have studied the parts of society which are the most popular. More than that, however, they have studied our reactions to ads and even studied our thoughts. While we may feel these are just dumb marketing campaigns, they are actually intelligent advertising tricks. The most common, and perhaps most controversial trick of them all, is selling with sex. What that phrase means, is that these companies play on the sexual nature and carnal desires of humankind, and rely on that reaction to sell their products.

The target audience for this particular advertisement is males, both in their teens and twenties. The appeal to men in their twenties is strongly evident, through the overt sexual nature of the photograph. While most of the female’s features are not visible, the parts which can be seen, result in a highly sexualized image. The appeal to the teenage male population takes a bit...

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...nything to be seen as attractive and wanted. This ad is effective in the way that it is set up and put out there, because of the sexually driven society in which we live. A problem though, is that a lot of advertisements are marketed in the same way. Sex in the foreground, some type of fun or exciting element, and the captivating usage of color.

Looking at this ad, one can clearly see a typical male mindset of the society in which we are members. It is one of sex, partying and pleasure. The culture has stayed the same for quite some time now, and change will not be coming any time in the near future. It is apparent that sexually driven ads are here to stay, regardless of anyone’s feelings. The saddest part of all, is that perhaps, someone will see this ad and think that alcohol is just fun and games; and responsibility will be long gone. Where will society be then?