On October 14, 2012, Felix Baumgartner flew up 24 miles above the Earth’s crust and jumped. He broke many world records that day (Mission History). Baumgartner broke the record for the highest exit altitude (24.21 miles) and also broke the sound barrier. He achieved the record for maximum vertical speed at 843.6 mph and longest freefall at 119,431 feet (Mission History). This stunt was thought up by a public relations specialist for the energy drink company Red Bull to get the attention of potential new consumers. A public relations specialist is one who helps a company or individual achieve name recognition and increase market share. Public relations specialists are necessary for every aspect of the business world and its an excellent career option. Successful public relations specialist will have to do many individual tasks within themselves. A public relations specialist will have to plan public events, speak for a client or client company and work with the press (What Is). The public relations specialist will have to think outside of the box as far as attention towards one’s brand goes. Like in the case of the Red Bull Stratos jump. The public relations specialist for Red Bull dreamt up a great scheme for the company and it worked. It was different and a specialist will have to be too. There are some important personal skills to use as a public relations person. Intelligence and an outgoing personality are the tools to help one in this career (Museum of). The public relations specialist at Red Bull was obviously an outgoing thinker. Nobody else would think of having a man jump from the edge of the Earth for your brand. With the expansion of the businesses, the importance of public relations has grown an... ... middle of paper ... ... Relations. Retrieved April 30, 2014, from http://www.prmuseum.com/bernays/bernays_1915.html Public Relations. (n.d.). University of Northern Iowa. Retrieved April 30, 2014, from http://www.uni.edu/commstudies/public-relations Public Relations Specialist: Salary. (n.d.). Public Relations Specialist Salary Information. Retrieved April 30, 2014, from http://money.usnews.com/careers/best-jobs/public-relations-specialist/salary A Successful Career in public relations :: PR public relations Career. (n.d.). A Successful Career in public relations :: PR public relations Career. Retrieved April 30, 2014, from https://www.123helpme.com/a-successful-career-in-public-relations-view.asp?id=167006 What is public relations?. (n.d.). PR Definition: PRSA Official Statement. Retrieved April 30, 2014, from http://www.prsa.org/AboutPRSA/PublicRelationsDefined/#.U2FIFK0pygY
An extraordinary 65.3 million Refugees have been displaced around the world. In 2015 Australia took 12,000 of them. But where are Australians placing these Refugees? Australia is deporting these Refugees to a third country, either on Manus or Nauru Island. These Islands have reports of inhumane and cruel treatment towards Refugees For those who aren’t fully aware of what Refugees are; they are people whom come to Australia illegally without the appropriate visas. They cannot obtain these visas because of the reasons they are fleeing their country … their Government. None the less it should be the Australian Government they fear. The concepts of refugees are kept hidden away from us by our own Government in reflection of their Governments own self-interest. This tragedy is classified as a modern day witch hunt.
Though Australia is perceived as a democratic country whose government is open to public scrutiny, this belief is erroneous. The Australian Government’s apathy towards asylum seekers is neglectful of the fundamental human right to liberty and a sense of safety. Australia will need to overturn these inhumane laws to move forward as a country. If you believe Australia is a country of equality and acceptance then you are deluding yourself.
Although, asylum seekers and refugees are given a few options if they feel as though their rights are being breached, like they can apply to tribunals and courts to view their visa related decisions, they can also make a complaint to the Australian Human Rights Commission about their human rights being breached in immigration detention centres, yet they do not have control over who enters the country, the government is not obliged to comply with the recommendations that are made. Although the government had made few attempts to comply with the human right obligations towards asylum seekers and refugees by introducing new policies and prioritising the safety of the children in these detention camps, there are currently still many breaches towards their rights that the government continues to adapt, therefore they are still constituting a breach of international law
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
Article 5 states that, ‘No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment.’ This article has been violated in detention centres Australia send the asylum seekers to. Asylum seekers receive degrading treatment and are treated as lesser and children are not allowed an education. Another violation is Article 25 which says that, ‘Everyone has the right to a standard of living adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control.’ This article has been completely violated by locking the asylum seekers up on an abandoned island with little to no basic care and the violence and unrest cause people to feel unsafe. However Australia has upheld some human rights against refugees. Australia’s refugee and asylum seeker policy are perceived by different groups differently. Some individuals state that the treatment of the asylum seekers in detention centres are inhuman and are a violation to the human rights. Some organisations have worked towards making them better and trying to change the way Australia has been treating refugees. Sweden’s policy regarding refugees and asylum seekers is that in 2013, Sweden granted automatic housing to Syrian refugees who were fleeing the war. Sweden offers permanency to refugees, to encourage the refugees to work and learn the language. Sweden wants the refugees to be included in society and not secluded from the rest of the country. When refugees arrive in Sweden they are appointed a lawyer and registered and two or three weeks later they will schedule an interview with the refugee and officials will make a decision within three
Controversy has surrounded Australia’s boat arrivals since 2001, when the Howard government took office. Howard instituted Operation Relex, a policy directing the Royal Australian Navy to intercept and board suspected illegal entry vessels, or SIEV’s (Turning Back Boats). Initially widely accepted, this policy was designed to discourage people from arriving illegally by boat. However, turning back small, overcrowded boats, and returning them just inside Indonesian waters, quickly became a safety issue (Turning Back Boats). According to the “Senate Select Committee’s Inquiry into a Certain Maritime Incident,” of the 12 boats intercepted from September 2002 to March 2003, four were turned back and three sank, killing two people (Turning Back Boats). Although Australia has a right to protect its borders from illegal aliens, over 90% of these asylum-seekers qualify as refugees (Turning Back Boats). Such a low success rate is reason enough to end the hazardous practice, but even more concerning are the detention centers where the remaining 10% are held. In 2001, the Howard government passed the Pacific Solution, authorizing the transport of asylum-seekers to island nations and offshore detention centers (Turning Back Boats). Since then, countless human rights violations have occurred at the Christmas Island, Manus Island, and Nauru detention centers (Murray). The asylum-seekers, some children, are often detained in poor conditions for indefinite periods of time, subjected to enhanced screenings, and refused legal representation or the right to appeal (Australia). After Howard left office in 2006 the refugee policies stopped, and the Australian government worked to heal the damage done to the islanders and its international reputation (Turning Back Boats). However, under PM Tony Abbott, the asylum seeker policies returned in 2014 through Operation Sovereign
The conditions of Australia’s immigration detention policies have also been cause for concern for probable contraventions of Articles 7 and 10 of the ICCPR. Whilst in Sweden, asylum seekers are afforded free housing whilst their applications are being processed, Australia’s methods are much more callous. Under the Pacific Solution, maritime asylum seekers are sent to impoverished tropical islands with no monitoring by human rights organisations allowed (Hyndman and Mountz, 2008). The UNHCR criticised Australia’s offshore processing centres stating that “significant overcrowding, cramped living quarters, unhygienic conditions, little privacy and harsh tropical climate contribute to the poor conditions of… Nauru and Papua New Guinea” (Morales
Reflection (Choose a quote or series of quotes and respond. Locate your reflection in evidence and LANGUAGE not in feelings)
Public relations can positively affect the Australian public, and bring forward important issues and the need for attention amongst society, which is why EON’s campaign is classified as public relations.
Mogel, Leonard. Making it in Public Relations: An Insider's Guide to Career Opprotunities. Web. Prod. Lawrence Erlbaum Associates. Mahwah, 2002.
What is Public Relations (PR)? PR is difficult to define because it encompasses so many areas and today has developed into a multi-million dollar industry influencing all aspects of our lives (Adams et al, 1999). However, it is important to be able to compare and contrast the various definitions in order to have a complete understanding of what public relations is and how it is used. The public is a large population to consider, making it easier to understand why it is so difficult to define PR. Along with a large population come many perceptions, beliefs, ideas, and opinions, all influences on PR. I define public relations as the act/s used by individuals, corporations, and groups to influence ones opinions and/or decisions about a product, idea, person/s, company/s, etc. and the public. Robert L. Heath defines PR as functions of management/supervisors that foster an organization's ability to strategically listen to, appreciate, and respond to those persons who's mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values (Health, 2007)'.
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Seitel, Fraser P. (2007). The Practice of Public Relations (10 Ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
The main goal of PR is to affect individuals or groups to help organizations reach more successful by building relationships with them through organization’s activities. PR people’s functions and key tasks can be varied. In simple terms, the role of public relations in an organization is immense and wide scope and it can be divided into the following categories:
Some of the societal functions of public relations are publicity and marketing communications. Publicity is a marketing related function that generates positive exposure for the client.