A Rough Beginning for Samsung

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A Rough Beginning

Samsung was founded in 1938 as a trading company. They were not popular, or really that incredibly popular for a good length of time. Samsung released some black and white televisions in the late 1940’s and 50’s. They would later in the 1960s release their first colored television. In 1977 Samsung Electronics launched the Telecommunication network(Authors name). The early stages of the company were fairly unsuccessful, and didn’t catch the consumer’s eyes. There first phone, was a built-in car phone, the SC-100. This phone was incredibly unsuccessful due to poor quality. The phone only sold a few thousand units,(Authors name) which made Samsung rather disappointed. But they remained optimistic throughout. Samsung’s head of the mobile department, Ki Tae Lee, still wanted to pursue the mobile market. The mobile market in the mid to late 80’s was not really popular. The consumer really wasn’t grasping on to the whole idea. And the quality of products really wasn’t helping them as well, which is common for a new type of product, due to there still being imperfections, and flaws, due to its rush to the market. Samsung would have to have a new plan, or else they would be forced to withdraw funding for the mobile division, and split the money to other departments. They would need to reinvent themselves, which will require a different approach to the mobile market and how the market there products from now on.

Up to this point there Telecommunication products were low in quality. They were rushing products to the market, thinking that the consumer would jump in right away, but it was anything but that. They also never really got a good foot hold into the mobile market, which wasn’t really big, yet. Samsung had m...

... middle of paper ...

...oversaw new changes in how it managed, and its business model. It survived the financial crisis that affected most korean based business, which Samsung would be included in. Samsung was one of the only companies that survived the financial crisis, but what made Samsung unique is that they survived this crisis and showed a lot of positive growth that other companies didn't, actually a lot of companies were pretty much non existent during this time which really helped Samsung to emerge as a top company.Samsung definitely showed that it was beginning to become a stronger company, creating new products, and definately showing positive potential in the growing media, and mobile industry that Samsung has shown interest in capturing. They continued to show potential of becoming a bigger and well known company in the United States, and the rest of the world.(Authors Name)

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