A Customer and Market Analysis

Customer and Market Analysis

Customer analysis is the assessment of information associated with customer needs, habits, requirements, and market trends. This is usually completed in three phases, evaluating before, during and after the acquisition. These phases are typically accomplished through consumer focus groups, gratification measurements, and field-testing. Moreover, market analysis can be best described as a comprehensive examination designed to forecast or forestall the direction of stocks, bonds, and the product market, typically based on technical data.

My company definitely has the ability addressing the “experience” aspect of most consumer needs. Experience is always needed when working with computers especially when dealing with the infinite number of malware, trojans, worms, rootkits, and corrupt computer problems. Although my company will always adhere to any state, federal and government laws regarding equal rights, that does not mean I cannot hire people with unparalleled computer experience. After all, consumers demand, need, and expect a higher level of experience when working with computer companies and repair shops. This is especially true when computers and there boundless accessories are getting even more high tech in today’s ever changing world of technology. My company will ensure that every computer issue will be resolved regardless of how long it takes. Furthermore, this is where experience, dedication, and reliable service come into play.

The target market for my products and services are boundless because of the countless uses that computers and there numerous accessories offer to the masses. Unfortunately, there is no current documented statistics on what the average age of computer ...

... middle of paper ...

...anding the marketing mix is undeniably crucial in today’s economic infrastructure. Direct marketing along with the push and pull method is also critical for the success of any company, especially if the business wants to succeed. The most important and fundamental aspect of opening, maintaining and running a business is acknowledging and following all ethical rules and regulations. Although these rules, guidelines, policies, and regulations are strictly adhered to in most companies, it is hard to deny that individuals still ignore them. Nevertheless, every single employee of mine will definitely be held accountable for all rules, guidelines, and regulations set forth by the company, regardless of position or authority.

Works Cited

Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2010). Understanding Business (ninth Ed.). New York, NY: McGraw-Hill Irwin