A Critical Review of Qualitative Methodological Approaches

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Introduction According to Markham, “The world might be said to be made up of that which is relatively measurable and that which is relatively unmeasurable. Different schools of thinking place different levels of emphasis on the very measurable and the very unmeasurable”. Qualitative research methodology unlike quantitative research is used to find out about people’s feelings, opinions, behaviours, reasons for behaviours, attitudes & beliefs. This paper aims to review and compare three of the qualitative research methodologies: Interpretative Phenomenological Analysis (IPA), Discourse Analysis (DA) and Grounded Theory (GT), and identify how they can be applied in coaching research. Interpretative Phenomenological Analysis (IPA) Interpretative phenomenological analysis (IPA) is an experiential qualitative methodology developed by Jonathan Smith, for use in new psychology research areas such as health psychology. Shaw (2010) states that, “The central objective of IPA is to understand what personal & social experiences mean to the people who experience them”. This is achieved through the exploration of the participants experiences from their own personal perspective, the process that they use to make sense of the experiences and the meaning that they attach to their experiences. IPA acknowledges that this exploration cannot be achieved independent of the researchers own perceptions and view of the world. The result is that IPA presents the researcher’s interpretation of the participant’s experience. IPA uses open and non-directive questions within semi-structured interviews, or diary work (written, audio or video) with the researchers using the actual transcript to perform the analysis. Discourse Analysis (DA) “. . . ... ... middle of paper ... ...lysis in psychology. (pp. 187-199). Hove England: Psychology Press/Erlbaum (UK) Taylor & Francis. Smith, J. A., & Osborn, M. (2008). Interpretative Phenomenological Analysis. In G. M. Breakwel (Ed.), Doing social psychology research The British Psychological Society and Blackwell Publishing Ltd. Strauss, A. L., & Corbin, J. M. (1998). Basics of qualitative research : techniques and procedures for developing grounded theory (2nd ed. ed.). Thousand Oaks, Calif.: Sage Publications. van Dijk, T. A. (1997). Analysing Discourse Analysis. [Editorial]. Discourse & Society, 8(1), 5-6. Willig, C. (1999). Applied discourse analysis : social and psychological interventions. Buckingham: Open University Press. Willig, C. (2008). Introducing qualitative research in psychology : adventures in theory and method (2nd ed. ed.). Maidenhead: McGraw-Hill Open University Press.

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