A Look into the Secrets behind Advertising
Did you know that in the course of an average day you are bombarded by over three thousand advertisements? (Faigley 93) From bus stations and newspapers, to e-mails, television, and music videos, today's marketers are finding innovative ways to make their advertisements sophisticated and appealing so that they can lure consumers to their products. How has this phenomena occurred? This “strategic advertising” is not as complicated as it sounds. In fact, businesses use a formula-like approach when creating such advertisements. In order to be a savvy consumer, I recommend that you be aware of these techniques.
To create an ad, businesses research consumer trends. One steadily growing trend in America is the “on-the-go” fast food industry . . . and it seems as if Americans can not get enough of those juicy cheeseburgers and greasy fries! In order to encourage healthier habits, marketers focus on weight loss and fitness, using strategic advertising to sell their product. An excellent example of strategic advertising is found in the January 2004 issue of People Magazine . This ad, sponsored by Life Time Fitness, promotes Lean Source weight supplement pills. The ad pictures a beautiful, healthy model standing on the beach during a cloudy day. Her arms are wide open, directing us to read the words written below. In the corner of the ad sits a bright bottle of Lean Source weight loss pills and a “stamp” of approval for the product. This advertisement illustrates how a company uses strategic advertising to sell its product to consumers like us by displaying its supposed credibility, emotional and sexual appeal, and effective visual design.
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...Life Time Fitness's ad utilizes marketing strategies by making the ad believable, emotionally and sexually attractive, and visually pleasing. Congratulations! You are now an official savvy consumer, so the next time you see an ad that “catches your eye”, be sure to take a second glance at it. You will be thankful that you did.
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Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
College student drunkenness is far from new and neither are college and university efforts to control it. What is new, however, is the potential to make real progress on this age-old problem based on scientific research results. New research-based information about the consequences of high-risk college drinking and how to reduce it can empower colleges and universities, communities, and other interested organizations to take effective action. Hazardous drinking among college students is a widespread problem that occurs on campuses of all sizes and geographic locations. A recent survey of college students conducted by the Harvard University School of Public Health reported that 44 percent of respondents had drunk more than five drinks (four for women) consecutively in the previous two weeks. About 23 percent had had three or more such episodes during that time. The causes of this problem are the fact that students are living by themselves no longer with parents or guardians; they earn their own money; students need to be a part of a group, be accepted; and they have the wrong idea that to feel drunk is “cool.”
We all know what it is like to wake up in the morning, with our head aching, and our body feeling like it was just hit by a train. College students world wide know this feeling. These are the results of binge drinking. The question of why college students continue to submit themselves to alcohol is unknown. While many reasons are given, the cause generally falls into one of three categories, peer pressure, insecurity, or to help solve there problems. But the one thing students don’t realize are the consequences and effects that binge drinking can have, health and social problems are just a few.
In this century, there are too many new technologies such as cars, televisions, computers, video games; and many more are coming before we can catch up. As you can see, advertisers have their way to announce and present their advertising to make you want to tryout and want to own one of their products.
Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.
Berkman, Herald W. and Gilson, Christopher. Advertising: Concepts and Strategies, 2nd ed.. (New York: Random House, 1987). 244.
Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate to the activity or product represented on the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing one in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point.
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.
Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements.
Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers’ main purpose is to influence the consumer to purchase their product. This particular ad, located in Sport magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product was designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing the advertisement towards a certain audience, and developing the ad where it is visually attractive.
Advertising is an information source to inform people about the products and prices of the company, which can help them to make informed choices. More recently, a huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive and negative effects of the advertisement on consumer behavior. According to Shimp (2007), there are five important factors which determine the purpose of an advertisement in terms of marketers’ communication with consumers.
The Auditor-Firm Conflict of Interests: Its Implications for Independence: A Reply. By: Goldman, Arieh; Barlev, Benzion. Accounting Review, Oct75, Vol. 50 Issue 4, p857-859, 3p
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.