Target's Management Information Systems (MIS)

1823 Words4 Pages

In the business world today, technology is becoming an essential staple. Every big business relies on it one way or another. More importantly than just technology itself, the use of management information systems is what guides a company in terms of catering to its customers and knowing what moves to make next. Management information systems (MIS) can be defined is the study of people, technology, and organizations (What is MIS?). However, that is a very general definition because there is a lot more that comes out of the use of these MIS systems. The data and information collected is used to improve the company’s operations and to serve the staff, managers and customers of the company the best that they can (What is MIS?). Management information …show more content…

In 1995, Target began offering credit which was known as the Target Guest Card (Target Through the Years). This was a big step for the company in establishing customer loyalty and relations through the use of technology. By 2004, the cards were renamed REDcards and were able to create data portfolios to help Target figure out product demands and create different routes to satisfy their customers even more (Target through the Years). This was a huge step for Target and their use of technology to better their …show more content…

The system Target uses for its website has been very helpful in putting them at an elite spot in resolving customer issues. For example, its MIS system has a way of collecting a customer’s actions on their site as they shop. That way when they run into a problem and call for support, the call center representative will most likely already know and have information readily available to help the customer and resolve their issue (Vijayan). Target began using that system in 2001 as its new CRM (Customer Relationship Management) system. This system is proof of the efficiency MIS brings to the table for large corporations like Target. To build this new CRM system, they had to merge 20 different databases into one multiterabyte repository with 50 million unique customer records, and used enterprise application integration tools, messaging middleware, rules engines and Java application server technology to integrate applications and transport data between various applications and the database

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