Kraft Executive Summary

Each year Kraft introduces new products in a wide range of product into the market, and this involves a lot of time planning and investment. Working with all their product teams, planning analysts work closely with the Division of Research and Development, Kraft carefully study market opportunities for brands to feed and discuss how to introduce new products into the market. This means that help created new plans instead of just recording the past.
This concept can give us an important vision how is the marketing research according to (Dibb, S, Simkin, L, Pride, W, Ferrell, O. p257,2006) The methods of get-together, translating and reporting data to help marketers take care of particular marketing issues or get the edge on marketing opportunities.

Their prosperity relies on upon our capacity to keep up brand picture for our current items, expand their brands to new stages, and grow their image picture with new item offerings (Kraft Foods Group, Inc.)
They look to keep up, amplify, and extend their image picture through showcasing ventures, including publicizing and buyer advancements, and item advancement. Expanding consideration on the part of sustenance and refreshment advertising could antagonistically influence their image picture or lead to stricter regulations and more prominent investigation of showcasing practices (Kraft Foods Group, Inc.)
Existing or expanded legitimate or administrative confinements on their promoting, buyer advancements and advertising, or their reaction to those limitations, could confine their endeavours to keep up, amplify and extend their brands. In addition, unfriendly attention about administrative or legitimate activity against them could harm their notoriety and brand picture, undermine their 10 clients' certainty and lessen long haul interest for our items, regardless of the possibility that the administrative or lawful activity is unwarranted or not material to our operations (Kraft Foods Group,